With the help of location intelligence analytics software, businesses are now using intelligence solutions that present them with location-specific analytics. These analytics help them identify and compare the relationship between certain items or objects that are present in their physical locations. It’s great for data mapping and other location-specific business operations.
Analysis of the concentration and mobility of people within the stores to optimize their operational design.
Understanding the movement of people within the store provides valuable insights about the specific areas where people concentrate, where the waiting times are longer, among others.
The analysis can be segmented by hours and days of the week.
Comparisons can be made over time to monitor changes:
• Between specific seasons or days.
• In the design of the establishment.
Knowledge of the routes followed by users: step-by-step tracking within the store, to understand their behavior patterns.